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Totally optional. Very iconic. Busy-Boss approved.
For the grafters, the creatives, the overworked, the underestimated, this Fest is for you.
This isn't a pity party. It's a possibility party.
• More time with your kids, partner, or fur babies
• Income that doesn't depend on your hands
• The freedom to choose your hours, clients and lifestyle
• A bit of breathing space
• The opportunity to get paid (properly) for the teaching you already do
• Or simply a chance to see what else you could do if you weren't stretched thinner than a Ryvita cracker
...you'll hear from Bosses who were in the same spot you're in, and still built something bigger than their appointment book. And let's be honest, who wouldn't want a smidge more "see ya later, chair 🖕🏼" freedom?
Ready for an exit strategy from your overbooked diary?
Let's get real for a second.
You're exhausted, right?
Drowning in client work, staring at the wall for an hour just to decompress after another 12-hour day.
And for what?
A bank account that doesn't reflect all the blood, sweat, and tears you're pouring into your business?
You've transformed more people than you can count. Brows snatched. Roots blended. Bikini lines smoother than a baby dolphin. So here's a wild idea: what if the next transformation was yours? Beyond the Chair Fest is all about giving you the freedom and choice you've helped everyone else achieve for years.
If you're ready for that glow-up...come on in.
Turns out...when we gather, we're un-fucking-stoppable.
Arms up, turn around, fall backwards, we've got you. That's the Beyond the Chair vibe: you show up, the room lifts you, and suddenly you're crowd-surfing into stuff you never thought you'd pull off.
These screenshots aren't "Fest-only" moments. They're the ripple effect of spaces I create all year long. Education, community, courage, action-taking. That's the stuff that gets me going. Beyond the Chair Fest is just your 2026 starting line 💪🏼
This the part where the lights go up, the bass drops and you realise:
Oh shit, I'm surrounded by people who get it, and people who've cracked it.
That's why I'm hosting Beyond the Chair Fest.
Not to remind you that your social life currently fits into a portacabin-loo-sized window of free time...but to show you that you can change this reality, and get paid (more) for the skills you already have in your hands.
P.S. Bring an extra loo roll, you won't want to miss a second of what's coming 🚽
No 6-fig fairy tales
This is your all-day backstage pass to the guts, graft and glory that builds Bosses an income beyond the chair. And I want you there, lanyard swinging, cuppa in hand, fully hyped.
Big-name brains
Tiny platforms. Weird niches. Massive surprises
Whether you're a hair or beauty entrepreneur, photographer, personal trainer, dog groomer, tattoo artist, copywriter, or graphic designer, this Fest is your invitation to see what's waiting for you on the other side of 1:1 work.
beyond the chair fest
2026
Across the day you'll hear from:
The anti-overnight success story: from rock bottom to £150K
Sarah Keane started hairdressing at 14 years old, and proves resilience is a hell of a strategy. She’s a former Bleach London Specialist, a Business Mentor, and an incredible Boss. Through graft, grief and grit, she created a launch that pulled in £68K in 2 hours and £150K overall.
Don’t miss out on Sarah sharing:
✓How she built her multi-revenue stream business
✓The truth about overnight success no one tells you
✓What carried her through burnout and setbacks
Sarah is the ultimate reminder that nothing is wasted. Not your graft, not your story, not your struggle.
Sarah Keane
Ellis Walker is the Nail Tech who proved a whole industry wrong. She was repeatedly told online courses were “rubbish.” She even nearly shelled out £2K on a studio because a mentor said it had to be done “properly.” Then she found Maddi…and realised “properly” doesn’t mean complicated. It means strategic, simple and doable (wherever you are in the world).
If you’ve been dreaming of location-free work, you need to hear Ellis explain:
✓ Why the “you must teach in person” rule is a relic of the past
✓Why putting in the right work upfront is essential to a course that pays you back for years
✓How her online students get better, faster results than in-person ones
This is a reality check for every Boss who thinks online education is out of reach.
They told her she couldn’t teach nails online. Her student results said otherwise
Ellis Walker
Meet Vanessa Osment, single mum of 3, salon owner, psychology grad and Mind-Body Recovery Mentor. After developing dystonia (a rare condition she was told couldn’t improve), she rebuilt her life and turned her recovery into a nervous-system regulating framework called the 3B Mind-Body Reset.
Tune in as Vanessa shares:
✓How her body forced a total rethink of life and work
✓Why teaching hairdressing wasn’t the answer to her second income stream dream
✓ How she made £1490 with an Alpha Launch and only 1 week of pre-launch
This is a don’t-skip-it speaker, especially if life feels full-on.
Vanessa Osment
A story of strength for Bosses who feel like their body demands a different life
Jodie Brown didn’t just leave the chair; she built a reputation strong enough that educators now come to her. An ex-hairdresser turned podcast host, retreat facilitator and educator, she’s helped build multi-6-figure education businesses behind the scenes, working with some of the biggest names in hair, beauty and creative education.
Jodie generously shares:
✓Why what people are already coming to you for matters
✓How to refine your educator identity without reinventing your whole self!
✓ What it really takes to build credibility and demand without forcing a niche or rushing a course
This session is less about doing more, and more about recognising what you already have going for you…
From Salon floor to sought-after: becoming the educator people come looking for
Jodie Brown
Chelsea Wallace, Launch and Evergreen Funnel Coach, Expert Copywriter and the conversion messaging architect behind nearly $4M in client launches. Her genius? Helping coaches and course creators hit their revenue goals while launching sustainably – using frameworks that give you back time, energy and space, so even in your busiest seasons, you can focus on what matters: your wellbeing, and your community.
Inside Chelsea’s power sesh, she reveals:
✓How to create the ‘buy now’ effect with your copy
✓The anatomy of a no-brainer offer people can't wait to say yes to
✓A simple pressure-test checklist to validate your idea before you build
Don’t miss this talk if you’ve got ideas for what you want to launch but wanna make sure you don't waste time and energy building something no one will buy!
From maybe to money: turn the idea in your head into a no-brainer ‘yes' offer
Chelsea Wallace
If you’ve got a baby in your arms, in your belly, or in your 5-year plan, listen to Liane Godfrey’s story. She made £13K in 30 days with an Extensions + Re-Tipping Course while heavily pregnant, chasing a toddler, and delivering absolutely nothing live.
Tune in as Liane breaks down:
✓How the hell she managed a launch with a C-section in her diary
✓How having a course has freed her up to be more selective about taking on clients (which she still loves doing!)
This is for anyone who needs to hear that motherhood and new money can co-exist!
Liane Godfrey
Mat leave, motherhood and making ends meet…with a £13K hands-off course (yes, really)
A strategic scaling expert and AuDHD business owner who turns numbers into her bitch - that's Zoë. In this punchy, 30-min sesh, she's revealing the 5 metrics hiding in your everyday client work that expose an exciting truth: you might be sitting on course-qualifying gold.
Tune in to:
✓ Identify the skills that stretch beyond your calendar
✓ Add method to the madness and get answers from your books
✓ Figure out what your people value
You'll leave grounded, encouraged and fully feeling yourself with your new data-reading knowledge 🧠
Zoë Dew
5 sexy little metrics that'll get you off the salon floor
Famous for saying, “You don’t hate content, you hate not getting engagement,” Vix Meldrew is the straight-shooting, Community Growth Expert every creator wishes they’d found sooner. She’s surgical with social strategy, and has helped 1000s turn cola-cold audiences into cosy communities that trust you, hype you and buy from you.
In this practical sesh, you’ll learn:
✓ How to reposition your messaging and bio to call in students, not clients
✓ The content to create when you want to share your educator expertise
✓ How to grow an aligned community that turns followers into course sales
You’ll leave this sesh with a renewed, borderline-romantic love for your ‘gram.
More aligned followers: when you've built your profile for clients not students
Vix Meldrew
Hayley experimented with every crafty side hustle under the sun, all while raising 2 kids, running a home salon, and managing osteoarthritis, but the personal cost was high: she was busier than ever without the extra income to show for it.
Gather round as Hayley shares:
✓ The wildly unusual ASMR Light Touch Therapy Course that unexpectedly took off on TikTok
✓ The exact breakdown of how she made £3,061 in her first launch
✓ Why she didn’t need the AET to make her second income stream sellable (and why you probs don’t either!)
Proof you don’t need perfect circumstances, you just need the right idea…
Craft-hopping queen to cash-earning machine: the story behind the second income that finally took off
Hayley Power
Most people swear intimate waxing has to be taught in person. Katy Meadows politely proved everyone wrong. Mum of 2, self-confessed laptop-dodger (hasn’t opened one for 20 years), she built an entire waxing course on her phone, and now sells it for £250 a pop almost every week.
In Katy’s story, you’ll see:
✓ Why technophobia isn’t a barrier when you find a method that fits your brain
✓How even popular niches still have space and demand
✓What Katy did next (and how she’s spending all her extra free time)
Katy is the poster child for tech-haters everywhere.
Katy Meadows
The phone-only waxing queen: building a second income stream when you’re neurodiverse and tech-avoidant
Meet your 11th January Festival lineup
I'M MADDI Cook
No one gets to say you can't.
I love baked goods, wanky coffees, and helping people make fuckin’ magic.
Howdy Future
Course Creator!
Helping over 25,000 hair, beauty and wellness pros worldwide has been the best part of my entire career. It's let me change lives on a bigger scale, while earning more, and living more.
And that’s why I'm hosting Beyond the Chair Fest.
Not to celebrate my escape, but to open the door for yours.
For me, that “something” was starting my education business.
£28k+ in credit card debt
A bilateral herniation of the discs in my lower back that left me with sciatica so bad I needed surgery at just 32
A worried husband (sorry Aidan!)
A few years ago, I was working 50 hours a week with clients and squeezing another 15 on admin…
And what did I have to show for it?
I really thought I’d be doing hair until I dropped dead on the salon floor. Hairdressing was my life!
But trading your time for money only works until it doesn’t.
When you’re clocking 10-14 hour days, you can't raise your prices any higher, and you feel like you’re scrambling just to make ends meet… Something’s got to give.
My life today is the direct result of one thing: learning how to create, launch, and scale online courses.
It's given me and Aidan financial freedom (including replacing both our old wages with 5-figures in passive income monthly), and location independence - so we can work from home, a local coffee shop, or by the pool in whichever country we're visiting that month.
As a proud working-class woman from the North of England, who left school at 16 and home at 18, with no business degree or financial backing, I know that if I've done this, it's available for you too.
If you want true freedom — the kind where you work fewer hours, treat your kids, and actually love your life — it’s time to stop thinking like an employee in your own business.
It's proof that “the only way to earn more is to work harder” is absolute bollocks.
