These aren’t unicorn results, they’re the everyday outcomes Bosses get when they follow the Course Creator Club framework step by step.

Your skills are already valuable. It’s time they started paying you properly.

Hannah paid off her investment before the course ended.
Vanessa made £1,490 in a week with a tiny audience.
Ellis enrolled 4 students and made £3,500.
Kat made £1,500+ and gained 600 new followers.

Join Course Creator Club

Build my bum-free income

In 90 days (plus 3 months extra support) inside Course Creator Club, you’ll create a second income stream that earns while you’re off living your best life.

Build a bum-free business that pays you even when you’re nowhere near the salon floor.

There’s only so many bums you can get in your chair

Course Creator Club gets you out from behind the chair and into:

Earning without extra clients

End-your-shift, shoes-off, bra-off freedom

Creating "holy fuck, is this real life? Success!

To the hair, beauty and wellness Bosses who’ve been told they’re “just” a stylist. “Just” a nail tech. Just” a therapist. Nah. That doesn’t fly with me.

You’re the backbone of an industry that runs on skill, sweat, instinct and heart, and you deserve a business that pays you accordingly.

Inside CCC, we’re not fucking about. We’re building second incomes, reclaiming our time, and creating lives that don’t hinge on being chained to the chair.

For the grafters, the creatives, the overworked, the underestimated, CCC is where you finally get paid like the Boss you actually are.

If this made your heart thump, your ears burn, or your nipples stand on end, then yeah, this is your Club.

I’m in. Let’s do this!

Come closer, pet, here’s what we’re doing instead.
A business built on your brilliance, not your backache.
A course you build once and bank from on repeat.
A business that doesn’t collapse like my old salon ceiling did (true story) when you need a week off.

Doing bikini waxes in your 70s?
No thanks.

Here’s what that looks like inside Course Creator Club:

Stop teasing me, Maddi

Sound's mint, doesn't it?

Rip the hair extensions off your imposter syndrome (we hate her!)

We start with the brain work, the Jedi-mind-tricks bit, where we talk down every “who am I to do this…?” thought so you can move confidently into income-creating mode.

Nail the perfect offer

We shape, polish and buff your offer idea until she’s SHINING (and highly sellable), then we zero-in on the perfect students for it. The ones with money to pay you. In short? We craft a course that pays bills for you and delivers quality results to your students.

Tech it to the streets (no tears, tantrums or tech PTSD)

We pick the right platform, sort your videos, slides, and delivery tools, and get your course built in a jiffy. No “figure it out alone” shit here, you follow the steps and get it done.

Pre-sell it before you make it, the CCC way

Most people fail here. You won’t. You’ll learn how to validate, pre-sell and get paying students BEFORE you’ve created every module. That’s how we turn your idea into income fast.

Hit your targets, refine, and turn your course into a sustainable second income

We celebrate the wins (small and big), troubleshoot what’s not working, and teach you the strategy to sell again and again. This is not a one-off-launch course. It’s a (fun!) new way of life.

Build it in community, with Bosses just like you

You get calls, accountability, support, and pals who are in the exact same boat. No lone-wolfing. No guessing. Just a room full of Bosses who get it, and a coach who gets it, cos it wasn’t too long ago that I ripped off my own salon-chair shackles!

...Turning your skills into a course that earns without you chained to the chair? That’s the fix.

You're not "leaving money on the table"...you're letting it strut out the salon with a goodie bag.

Here’s what happens in February '26 when you finally stop doing this alone:

Inside Course Creator Club, that framework is 6 stages, aka the 6 D’s.

Results like that aren’t a fluke. They’re what happens when raw skills meet a solid framework.

We pause. We look at the numbers. We learn and adjust. This is how average second-income streams become exceptional earners. You’ll learn how to read what worked, what didn’t, what to fix and what not to overthink. Even if sales were slow, interest fizzled, or the wrong students joined. We handle it properly, together.

5. Debrief like a Boss

Before content, tech or selling, we start with you. We surface your skills, experiences, results and lived expertise, then lock in what you’re teaching, who it’s for, and the problem it solves. Just one, life-fitting MVP you can build.

1. Decide what makes the cut (and what’s worth monetising)

This is where you step into your teacher energy. We shape your curriculum, messaging, offers, and pricing so your course delivers results for your students and pays you properly from day 1. Simple systems, a clear promise. And above all? Something you’re excited to deliver.

2. Design the vehicle that gets you outta salon-town

Brace yourself, love. This is your launch era. Before you create everything, we validate demand and warm up the right people. This chunk of work will turn you into a marketing-smart Boss that’s comfy with every bit of the process, from posting on social to closing a sale in DMs. Spoiler: This is where students who do the work start making money.

3. Demand attention (before you build the whole thing)

This is the Frankenstein bit where we stick the bolts on and charge up your second income stream so it’s electric from start to finish. We set up tech-light course delivery, simple onboarding, and boundaries that protect your energy. You’ll learn how to teach, coach, and support students in ways that work with neurodivergent brains and more.

4. Deliver the damn thing (within reason)

Those screenshots?
That’s talent like yours, applied with intention, like flawless 22-inch weft extensions.
We blend what you know with what you should teach, and 6 months down the line? Still paying you back.

This is where sustainable income lives. We refine your launch, protect your course from scope creep, and perfect the blueprint for your second income stream, so you’re not starting from scratch every time you sell it. This is how second income streams start funding holidays, homes and freedom.

6. Dial it up and make more money next time

Show me the options

The small print: you’re not expected to be perfect. This is not Maddi Cook’s Course Race. And if you join the Boss Squad or Bougie Boss tiers, you’ll slide and slide straight into Slack community support from day 1.

Open wide, love. You’re about to receive a girthy burrito of online education. No empty content carbs. No limp lettuce learnings. Just a tightly wrapped tortilla of teaching that takes you from “hmmm, I guess I could teach this” to “omg this is making money!?!”

From chair-prisoner to paid-to-teach: the 12-step curriculum you’ll follow

Get un-humble as we comb through your life for wins, wisdom, and the work you do now that could turn into a problem-solving MVP people are ready, willing, and able to buy.

Step 1: What the hell could you teach?

No kitchen-sink courses here. We’re highly selective about what we create, and we make sure we land on a delivery that fits your energy.

Step 2: What the heck will it look like?

Using my Finish Line Formula, we turn your skills and knowledge into repeatable results. You’ll figure out how to measure it, and how to name and frame it so it sticks (and sells).

Step 3: How to get results students brag about

This isn’t a ‘post and pray’ situation. We’ll do a whole launch arc where we build your pre-game, warm-up and main event so your launch is intentional, confident and relaxed, not frantic or cringe.

Step 4: The Alpha Launch Experience

We track interest properly and build an audience around your soon-to-be second income stream. You’ll go from ‘wtf do I say?’ to always knowing what to say.

Step 5: You’re not an attention-seeker, you’re an attention-getter

CCC equips you with sales skills that transfer across everything you sell as a hair, beauty, or wellness Boss. By the time you’re done, you’ll have words that sell across social, email, on a sales page, or in person.

Step 6: Selling that doesn’t give you the ick

This is where DMs stop being scary and start paying you. You’ll learn permission-based selling and my Conversation-to-Client Method, so you can turn chats into sales that don’t make you want to curl into a ball.

Step 7: Omg, is that your first sale?

Plates out, hun. Cos you’re learning how to onboard students and deliver curriculum that serves incredible, repeatable results.

Step 8: From promise to payoff, here comes the delivery

We love a confident Boss, and that means setting expectations and boundaries. CCC was built by someone with ADHD (me), so we also cover teaching in a way that works for neurodivergent brains, and people who don’t love hustle-heavy systems.

Step 9: Real Bosses build boundaries

Put me in, Coach

The goal is to grow, but it’s gotta fit your energy, capacity and business, so we explore a buffet selection of launch styles, map your next moves, and celebrate your wins properly!

Step 12: Alright, let’s go bigger now

Turn your student feedback into fuel that refines your course so it’s even sleeker and smarter. This is all about making meaningful upgrades and protecting your MVP, so it's small and profitable, not bloated and exhausting.

Step 11: Make it better, not bigger

Didn’t sell? Got interest but no buyers? Sold but attracted the wrong students? Or did you smash it? Whatever your Alpha Launch result, we’ll debrief so you know what to fix, keep or double down on next time.

Step 10: Launches: the good, the bad and the ugly

So here’s what you get complimentary access to, just because you’re enrolling:

Plus Your Bonuses

You know I love a good bonus stack, right?

THE BONUSES

You get an hour of my undivided attention to clear any doubts, ask your burning questions, get 1:1 strategy, and get shit done. I don’t sell 1:1 spots anywhere, so this is your one and only chance to lock it in!

You can use this after you’ve been in the program for 30 days, and I recommend taking at least 1 module before you book in.

60-Minute 1-1 with Me - Pay In Full Bonus Only
(Value: £600)

Course creation can quickly get lonely and imposter syndrome sets in faster than you can blink.

That’s why we need access to supportive coaches and people on the same journey – so we can ask questions, share wins, and get encouragement along the way.

I can already tell you that the value of this community is going to be priceless because it’s always been that way for me when I join a community.

The support you’ll get from me and my team, and from your fellow aspiring course creators cheering you on? It’s unmatched.

*Boss Squad & Bougie Boss tiers only

Community Support in Our Private CCC Forum*
(Value: Priceless)

Don't have a tonne of time to create all the marketing materials? No problem.

You’ll get plug-and-play templates you can use to create a new page and emails to sell your course if you decide you need them – saving you hours of writing and guesswork.

Sales Page Templates & Email Templates
(Value: £997)

Feeling overwhelmed on where to start with creating your course?

Not to worry. You'll walk away with a comprehensive tracker that breaks down your entire course creation journey into manageable steps, keeping you focused on taking action instead of trying to figure out your next move and staying overwhelmed.

Course Creator Progress Tracker
(Value: £97)

Don't feel like you have an audience to sell your course to?

Well, I guarantee that you do, but I’m also going to give you this guide from my personal ads manager.

He’ll show you how to set up effective lead generation ads, step by step so you build your list of potential students quickly and efficiently, without wasting money on ads.

Lead Generation Ads Setup Guide
(Value: £497)

The tech gets to be a lot very quickly when you’re diving into online course creation.

If you’re not tech-savvy, this is for you. I’ll give you a curated list of user-friendly tools for course creation, from recording software to platforms, simplifying the tech side of your course and helping you pick the best one for your budget and level of tech skills.

Tech Tool Cheat Sheet
(Value: £97)

I talk to so many aspiring course creators who know they need to launch their course, but they don’t know how. So let me make it easy:

With this bonus, you'll walk away with in-depth training on various launch strategies tailored to different personality types and business models, helping you choose the perfect approach for your course once you’re ready to scale your results.

Launch Strategy Deep Dive
(Value: £497)

If you don't know how to price your course for profit, I’ve got ya.

I’ll give you a proven framework for pricing your course to attract the right students and maximise your profit so you can begin to build true financial stability.

Pricing Strategy Workshop
(Value: £197)

Including lifetime access to replays and 'Revenue Ready: Your Personalised Launch Plan & Course Profit Calculator' summit VIP bonus - worth £297

VIP Beyond The Chair Fest ticket
(Value: £97)

Ready to grab your spot inside Course Creator Club with these bonuses?

£2,479

Total Bonus Value:

AKA: What you get for FREE when you join!

Join Course Creator Club

MOST POPULAR!

Your Investment

Most hair, beauty and wellness Bosses spend £400–£700/month on salon rent alone, money that disappears the minute cancellations stack up or you’re not stood behind the chair.

Building a second income stream for the same cost as one appointment a week is what gets you off that hamster wheel. Whaddya say?

Replays only. Self-paced. Zero pressure.

£1497

or 6 x £249

DIY -
The Solo Boss

inc VAT

You like your progress the way you like your station: calm, quiet, nobody hovering. Perfect for self-starters who do their best work solo.

Join the Club

Live support. Group momentum. The full experience.

£1997

Standard -
The Boss Squad

or 6 x £333

inc VAT

You want eyes on your work, access to me, and the momentum of learning with Bosses just like you.

Includes 12 x 90 minute weekly group calls, further 6 x bi-weekly calls and 6 months support inside the CCC community.

Join the Club

12 months of support

£2497

VIP -
The Bougie Boss

or 12 x £208

inc VAT

Your full-year pass: every call, every touchpoint, every bit of support, plus 6 extra months of bi-weekly calls and full community access.

Join the Club

Every win here comes from the CCC method. Some Bosses added 1:1 support with me to speed things up, others didn’t. But the truth is the same for all of them: this industry has space for you. Everyone can teach. Everyone can earn. Inside CCC you get the structure, support and confidence to step into that role fully.

So the only question now is: how do you want to be supported when you start?

We don't gatekeep wins here, we hand 'em out like snacks.

Hear what my incredible first cohort say about Course Creator Club

“I found Course Creator Club really insightful and have learnt so much about what goes into creating an online course.

I’m grateful I now have the knowledge to redo and refine my next course, especially since I’ve already done a lot of the hard work. I’ve thoroughly enjoyed learning what goes into creating a course, it’s opened my eyes to the opportunities there are online and on coaching.”

Lorraine launched her course in 68 days while juggling work and three children

Lorraine

“I learned loads inside Course Creator Club. I widened my audience so that people now know I’m educating too, I overcame some of my biggest tech fears and issues.

I have the tools and knowledge to launch again, and have loads of data to look through to pinpoint my next steps before I launch again.”

Tanya launched her first course in 63 days

Tanya

“I put off making this course for two years because I didn’t know where to start. I worked with someone else before finding Maddi, which made the overwhelm 10x worse. Once joining Course Creator Club, I felt like things made so much sense to me and, after my launch, I felt immensely proud of everything I studied for and achieved. This has been such a great course, fab information and so easy to follow.”

Ellis launched her course in 32 days after after putting it off for two years

Ellis

Read these if you're 80% in and 20% cacking it.

I'm not tech-savvy. Can I still create an online course? +

Absolutely! Course Creator Club is designed so that even my nan could do it – we’ll guide you through the essential tech setup without overwhelming you, and provide a Tech Tool Cheat Sheet to simplify the process.

I don’t have a large online following. Can I still sell a course? +

Yes! This is a common myth in the industry. We’ll show you how to leverage your existing network (online or offline) and use targeted strategies to attract your ideal students. In fact, some students in the first cohort of CCC made sales even when just 40 people showed interest.

Is this doable alongside my day job, I don’t want to put the scissors down just yet? +

Absolutely! Some of my amazing students from the first cohort of Course Creator Club enrolled their first students while running a busy salon or working full time.

I want to join, but I’m worried no one will watch my course… +

You’ll learn my Finish Line Formula to create a results-driven curriculum to boost engagement, motivation and help your course stand out from the crowd (and track big results that help you sell out your second launch!). This is the secret to keep people coming back, lesson after lesson.

I struggle with how I will market and get my course out there +

Inside Course Creator Club, you’ll master my Conversation-to-Client Method which teaches you a personal, permission-based strategy to enrol your first students. Once you’ve completed your first Alpha Launch, you’ll learn proven launch strategies to scale your course and get it out into the world.

How much time do I need to dedicate to this programme? +

Plan for about 2 hours of homework per module (12 modules in total) to get the most out of the program. This includes watching lessons, completing assignments, and implementing what you learn.

I’m not sure what to teach. Will this programme help me figure it out? +

Definitely! You’ll learn my B.E.S.T. System for creating an irresistible offer. I’ve used it myself time and time again to build bestselling offers.

Do I need any special qualifications or certifications to create a course? +

While certifications like AET can be valuable, they're not necessary to start creating and selling most online courses.

How soon can I expect to make money from my course? +

Our goal is to help you sell out your first Alpha Launch within the 6-month program. However, results can vary based on your niche, effort, and implementation of the strategies taught. I made a handful of sales from my own MVP course when I first opened enrolment, and have gone on to generate over half a million pounds of revenue from that one course – we're here to play the long game!

What if I fall behind during the programme? +

Don't worry! You have lifetime access to the course materials, so you can go at your own pace. Plus, on the 6-month and 12-month Support tiers, you'll have 6 or 12 months of access to our supportive community and fortnightly live group coaching calls, where we'll help keep you on track. Those on the DIY tier will get lifetime access to replays of calls from the 6 Month Support tier.

Do you offer refunds?+

No. Course Creator Club isn’t for ‘toe-dipping’. CCC is for action-takers ready to do the work and implement. Please enrol only if you’re fully in.

I don’t work in the hair & beauty industry, can I still join? +

Of course. The strategies inside Course Creator Club work for any service provider looking to move away from 1-to-1 client work. In my first cohort, we had 9 industries join, including a graphic designer, ADHD nutrition expert, and a tech founder!

I’m already running a course but struggling with sales. Is this program still for me? +

Absolutely! I've never met a course creator who couldn't refine their offer or curriculum. Course Creator Club teaches you how to package your course so it stands out in a crowded market, and teaches proven launch and marketing strategies to boost your existing course sales (because making a course and slinging the link in your IG bio won’t magically get sales).

How is this different from other course creation programmes? +

Course Creator Club focuses on implementation over theory. I don't want you to end the 90 days saying, "I know so much." I want you to leave with a list of tangible actions that you've implemented and gotten results from. We guide you through creating a Minimum Viable Product (MVP) course and getting your first sales, rather than getting stuck in perfectionism. Plus, our tech-light approach and focus on pre-selling sets us apart from many other programs.

How is Course Creator Club delivered? +

Once the program starts, those on the 6 and 12 Month Support options will be invited to join the super supportive Slack channel where you can get support from Maddi and the rest of the CCC gang, as well as a live Welcome Party call, 12 x weekly live curriculum calls, and then fortnightly group coaching calls for the remainder of their support period (6 or 12 months). Those on the DIY tier will get replays of the Welcome Party, the 12 x weekly curriculum calls, and the fortnightly group coaching calls for the remainder of the 6 months.

What support will I get if I get stuck? +

If you're in the 6 or 12 Month Support tiers, you can ask Maddi directly on our group Q&A calls, and you can post any questions you have into our super supportive, get-unstuck-quick, online support group. You should never feel like you can’t move forward inside of CCC, all we ask is that you ask for help when you need it!

Where can I find my CCC content? +

Your CCC content will live inside of Simplero, in your CCC Course Portal. Replays will be uploaded by 7am (UK time), the day after the call takes place. Those on the 6 and 12 Month Support tiers will get access to our super supportive Slack channel for the duration of their chosen support period. All live calls will take place on Butter – you'll be sent the links when the course begins, and reminders each week.

What are my payment options? +

You can either pay in full, or split your payment into instalments. If you pay in full, the full price will be collected as soon as you enrol. If you choose a payment plan, the first will be collected as soon as you enrol. The second payment will be automatically collected one month later, and then monthly after that, the next payments will automatically be collected until your payment plan is complete. Please note, the payment plan options are not a 'monthly membership' or 'subscription', you're agreeing to all payments shown on the order form in your schedule of payments (take a peek at the terms when you sign up for all of the T&Cs).