You’ve been grafting to grow your business with 1:1 clients…but your bank account isn't quite getting the memo and you’re not where you thought you’d be by now.
And you don’t want to work like this, forever. Doing bikini waxes in your 70s, no thanks!
Building financial security, your retirement, and creating a replacement income for the future when your body can’t keep up this work anymore
Feeling confident in your expertise (because, newsflash, you ARE an expert – the fact you get paid for your skills means you have a ton of knowledge)
Helping more people than you can fit in your DMs and your diary
Breaking free from the 1:1 client grind and the burnout that comes with it after years of busting your bum
Having more freedom to travel
Actually having time to focus on education instead of being stuck trading time for money
That pesky imposter syndrome (even if you’ve already got your AET or some other certification) has you thinking you're not good enough to teach or who’d care anyway
Your calendar is so packed, you're wondering how you'll fit course creation in
You've started working on a manual or curriculum, but keep procrastinating and 'perfecting' it, while it gathers digital dust on your desktop
You're knackered and skating close to (or already deep in the trenches of) burnout – whether it’s from work, your family, or recent health issues, or even a combination of all 3
You're worried people won't pay for what you’re selling
Learning the tech side of an online course feels overwhelming
I can't keep doing this forever
Then comes that one moment when you realise
You check your diary and realise you can't remember the last time you had a proper day off. Forget about that dream holiday - you're too booked up to even think about it.
You love your work with clients, it’s not that you want to give it up completely forever, but you also want more financial security and time freedom.
You want money that you don’t have to give up so much of your time for, so working with clients can start feeling fun again.
You're doing some financial planning (or avoiding it), and it hits you: this 1:1 work isn't going to fund the future you want. Something's gotta give.
You're halfway through a 12-hour day, your back is screaming, and you realise you've got another 5 days like this ahead of you.
A potential client messages asking for your rates, then ghosts you when they hear the price. You think, "If only I could reach more people who value what I do...
You're explaining the same technique for the millionth time, giving away your IP for free in the DMs and you know you really should record this to help more people – and get well-paid for it.
Helping 25k+ hair and beauty pros has been the most rewarding part of my career. I love helping others and I get to change lives on a much bigger scale, while earning 5x my employed annual salary.
It’s still very much a ‘holy shit’ moment for me.
£28k+ in credit card debt
A bilateral herniation of the discs in my lower back that left me with sciatica so bad I needed surgery at just 32
A worried husband (sorry Aidan!)
I really thought I’d be doing hair until I dropped dead on the salon floor. Hairdressing was my life!
But trading your time for money only works until it doesn’t.
When you’re clocking 10-14 hour days, you can't raise your prices any higher, and you feel like you’re scrambling just to make ends meet… Something’s got to give.
My life today is the direct result of one thing: learning how to pre-sell, create, and launch online courses.
It's given me and Aidan financial freedom (including replacing both our old wages with 5-figures in passive income monthly), and location independence - so we can work from home, a local coffee shop, or by the pool in whichever country we're visiting that month..
As a proud working-class woman from the North of England, who left school at 16 and home at 18, with no business degree or financial backing, I know that if I've done this, it's available for you too.
If you want true freedom — the kind where you work fewer hours, treat your kids, and actually love your life — it’s time to stop thinking like an employee in your own business.
It's proof that “the only way to earn more is to work harder” is absolute bollocks.
You've been grinding behind the chair or desk, building your business client by client. You're not afraid of hard work - hell, you've been doing it for years.
You don't need to be a tech wizard.
You don't need to be an extrovert or social media guru.
You don't even need to know exactly what you're going to teach yet.
Your Tech-Light Tools Suite: Launch your course without drowning in complicated tools
Scaling Secrets: Use your first course as the foundation for a thriving online education business
Your Pre-Sale Strategy: Bank your first few hundred pounds and validate your course idea before you're finished creating it
Your MVP Course Blueprint: Nail a course topic to create a highly sellable and scalable course
Pricing for Profit: Set a course price that attracts dream students and maximises your profits
Your Launch Roadmap: Choose the perfect strategy for your personality and goals
6 Months of Bi-Weekly Live Coaching Calls (Worth £1,997): Transform your expertise into a sellable course step-by-step
6 Months of Community Support (Worth - Priceless): Get unstuck fast with on-demand help from experts and peers
List Builder Liftoff (Value: £27): Start & grow an audience of eager buyers – without the guesswork, overthinking or tech meltdowns – in less than 90 minutes a day
Tech Tool Cheat Sheet (Worth £97): Simplify your course creation with a curated list of user-friendly tools
Lead Generation Ads Setup Guide (Worth £497): Build your student list quickly and efficiently without wasting money
Launch Strategy Deep Dive (Worth £497): Master various launch strategies tailored to your personality and business
Sales Page Templates & Email Templates (Worth £997): Plug-and-play marketing materials to save you time and boost conversions
Pricing Strategy Workshop (Worth £197): Learn how to price your course for maximum profit and student attraction
Course Creator Progress Tracker (Worth £97): Stay focused and on track with a comprehensive step-by-step guide
“I found Course Creator Club really insightful and have learnt so much about what goes into creating an online course.
I’m grateful I now have the knowledge to redo and refine my next course, especially since I’ve already done a lot of the hard work. I’ve thoroughly enjoyed learning what goes into creating a course, it’s opened my eyes to the opportunities there are online and on coaching.”
“I learned loads inside Course Creator Club. I widened my audience so that people now know I’m educating too, I overcame some of my biggest tech fears and issues.
I have the tools and knowledge to launch again, and have loads of data to look through to pinpoint my next steps before I launch again.”
“I put off making this course for two years because I didn’t know where to start. I worked with someone else before finding Maddi, which made the overwhelm 10x worse. Once joining Course Creator Club, I felt like things made so much sense to me and, after my launch, I felt immensely proud of everything I studied for and achieved. This has been such a great course, fab information and so easy to follow.”
Here’s a little secret, no-one feels “ready”.
It’s a way to procrastinate and put off the hard thing (ask me how I know!!)
Because while you’re stuck second-guessing yourself, someone else with half your talent is out there making shit happen.
I know this because I thought my only route was to write my own manual, which took me 4 years, by the way, because I was so scared of getting it wrong, and obsessively putting everything I possibly could, into it.
And for those who’ve already started, you're spending so much time writing these manuals, exactly as I did, to then get your insurance, get your certification, and then go,
“Oh, I'm just going to put it out in the world,” but then you get nothing.
Maybe a couple of students come through, but otherwise? Crickets.
Then you're really really disheartened – I’m speaking from personal experience as well:
You put your blood, sweat and tears for years into this also while trying to balance behind the chair client work and maybe being a parent or, taking care of family…and it feels discouraging to see that you did all of that for crickets.
…thinking “I have to make this course with everything I've ever learned about my craft. It has to be for beginners, and it has to get them all the way up to an advanced level. How much do I charge for it? How am I going to deliver it? How do I fit this into my life? What certifications do I need to be able to deliver it?”
You're worrying about the wrong thing, love.
And you will never, ever get it done because it's so overwhelming.
You need to find your MVP course, the one thing to get your students into your world and getting results from you, so you can validate your idea – and get paid to do it.
Please do not be fucking about, writing 12 months of manuals, curriculum and social media content.
There’s a better way, and this is why I’m creating CCC: to show you how.
Get started, get paid to validate your idea first, get results for your first handful of students, and then iterate and reiterate, growing the business that way.
Should you choose to accept my invitation to join us inside CCC, I personally guarantee that these next 6 months will change the way you see yourself, and your business, forever.
I look forward to meeting you personally inside of Course Creator Club.
Let me tell you now – before you take 1 more step (whether you’ve already done something or you haven’t started and it’s all just a lightbulb in your brain at this point):