Course Creator Club is your roadmap to creating a highly scalable course that gets out of the overwhelm of the 1:1 client grind, helps you ditch the time-for-money trap, and finally gets you on the path to financial security without burning out, giving up your time or sacrificing your physical and mental health.
We’re focused on implementation instead of teaching, so you’ll walk away with your first online course complete, validated, sold, and ready to scale with proven launch strategies.
Step by step, you’ll package your unique skills into a sellable course, so you can maximise your earning potential and attract dream students who trust your expertise, love your teaching style, and happily invest in your knowledge (without having to become a social media guru or sacrifice your health).
Whether you're a hair stylist, nail tech, makeup artist, dog groomer, wellness therapist, copywriter, photographer, or any other service-based entrepreneur... even if you think your market is saturated, you don’t really want to put yourself on socials, or you're not "techy" enough…
Course Creator Club is for you. This is your invitation:
You've been putting in the hard graft of growing your business with 1:1 clients for a while…but your bank account isn't quite getting the memo and you’re not where you thought you’d be by now.
Whether you’re in the hair & beauty industry, working behind the chair, or you’re another kind of service-provider working with 1:1 clients (dog groomer, tattoo artist, photographer, copywriter, personal trainer, event planner, etc), you know that you won’t be behind the chair (or desk!) and working like this forever.
You think about:
…and you know it’s time.
…and you know an online course will help you fill that gap.
But you’ve been thinking about doing something for a while and you haven't figured out what you’d teach yet.
Maybe you've even gone and got yourself that pesky yet golden AET qualification…but how do you know people will sign up, right?
and topping it all off,
If you’ve been finding yourself thinking “There's got to be a better way”, you’re right.
Let me assure you, there is.
Howdy Future Course Creator! I'm Maddi...
Not too long ago, I was working 50 hours a week with clients, probably another 15 on admin, and I had nothing to show for it apart from £28k+ in credit card debt and a bilateral herniation of the discs in my lower back which gave me sciatica so bad that I landed in the surgery at just 32.
Fast forward to now and I'm debt-free, working less than 25 hours most weeks, and travelling the world with my husband, Aidan, who left his corporate job to help me run the business.
My life today is the direct result of one thing: learning how to create, launch and scale online courses.
It's given us financial freedom (including replacing both our old wages with 5-figures in passive income monthly), and location independence - so we can work from home, a local coffee shop, or by the pool in whichever country we're visiting that month.
As a proud working-class woman from the North of England, who left school at 16 and home at 18, with no business degree or financial backing, I know that if I've done this, it's available for you too.
"I feel like I have knowledge to share but not sure where to begin with creating a course.”
You don't need to know exactly what to teach to get started - if you've been serving 1-on-1 clients, you've already got gold to share.
You just need guidance to figure out exactly what to teach that’ll set the foundation for your success.
"I guess I’m in a really small area and I think I need a bigger audience, not quite sure how/where to market?"
You don't need a massive audience - just a handful of buyers to start, and I also guarantee you've already got them in your current community – whether that’s online or offline.
So the next step is to develop a clear, simple, and quick strategy to reach them and get your first sales.
"Honestly, I think it's the thought of failing and everyone knowing you've failed that’s holding me back. I've never been a big poster on social media. It’s a bit of imposter syndrome about being good enough to teach as well..“
I hear ya. Getting on socials is a big block for so many aspiring course creators. But let me ask you this: what if you had a very simple formula that you could implement without spending hours being visible on socials? Would that work for ya? Because that’s really all you need.
This fear of being seen failing is just imposter syndrome trying to keep you safe. And that’s natural. But you don't need protection from success. You get to choose action despite the fear.
"I'm just stuck on the time/energy/tech mess usual stuff."
Can I just debunk this myth right now:
You don't have to spend all your time and energy creating a massive, kitchen-sink type of course with tonnes of tech and every single thing you know how to do in it. In fact, that’s a surefire way to kill your course sales before you even start marketing it.
You start with a small, scalable course that gets your students taking action and seeing results – that’s what creates the foundation for financial stability and passive income that you’re looking for.
“But I guess I need a new website and new socials, right? I feel like I'm an old person in my head.”
All the tech you think you need? Setting up new socials? Not necessary.
These things will be important to set up in the future, and I'll show you how to make it fast and easy to set them up, BUT you don't need a website or new socials to sell from. You can get started right now with what you have.
"I have this notion that accredited courses are more trusted so I need to get my AET.”
Certifications are great, but I guarantee 99% of us don't need them to start making money from our expertise.
We get so focused on the wrong thing, spending all this time and effort and money instead of taking the direct route of getting paid ASAP. I'll show ya how.
Let me tell you something: I've heard every single doubt and reason to delay in the book.
Hell, I've said them myself. And you know what? They're all B.S.
You don't need to be a tech wizard. You don't need to be an extrovert or social media guru. You don't even need to know exactly what you're going to teach yet.
All you need is your expertise (which you already have in spades) and the right guidance to package it into a course that sells.
You've been grinding behind the chair or desk, building your business client by client. You're not afraid of hard work - hell, you've been doing it for years.
But now? Now it's time to work smarter, not harder.
Course Creator Club is for you if:
It's designed to take you from "I have no clue where to start" to "Holy sh*t, I just made my first course sale!" in just 90 days.
No fluff, no filler, just actionable steps and proven strategies so you walk away with:
Here’s how we do this:
We focus on implementation AND learning. Not just a bunch of theory and fluff. You'll be taking actual steps towards your course sales from day one.
Instead of getting bogged down in creating a massive, kitchen-sink course, we'll help you create a lean, results-driven MVP course that you can scale later.
You'll learn how to validate your course idea and start making money before you've even finished creating all the content. Get paid to create your course? Yes, please!
No need for fancy websites or complicated, expensive tech. We'll show you how to launch with the bare essentials and get results instead of boggling your brain and slowing down your results with tech overwhelm.
Your course will be built around getting real, concrete, life/business-changing results for your students, ensuring great reviews and setting your course business up for repeat buyers (think growing into your high ticket offer eventually!).
Overcome imposter syndrome and build the confidence to own your expertise
Develop a success-oriented mindset that propels you towards your goals
Create a clear vision for the next 90 days, identifying the specific impact you want your course to have on your life and business
Identify your minimum viable product (MVP) course idea that leverages your unique expertise and gets real results for your students
Define your ideal student and what they're willing to pay for
Craft a compelling course promise that converts like crazy
Design a results-driven course outline that delivers massive value and actually gets your students to take action and see results
Break down your knowledge into digestible, actionable lessons
Understand adult learning psychology, so your course stands out from the crowd and keeps your students engaged and motivates (and tracking big results that help you sell out your second launch!)
How to choose the right course platform that fits your needs and budget (if you need it at all)
Create engaging slides and videos (without fancy equipment)
Set up your essential tech without the overwhelm
Develop a simple and effective pre-sale strategy to get your first students in the door
Learn my permission-based approach to ethically sell without the sleaze, without sales calls or pushy tactics
Master the art of selling your course in the DM's
Hit your target of selling out your Alpha Launch
Celebrate your first sales and build momentum for your official launch
Refine your strategy based on real-time feedback and results
Write your sales page to scale up sales of your new course
Write your emails to sell your new course
Get support and accountability as you implement what you've learned
Set up your seamless onboarding and automation systems to welcome students into your course on autopilot – so you don’t ever have to manually enrol again
Track student results and start collecting testimonials and rave reviews to sell out your next launch!
Analyse the results of your pre-sale Alpha Launch
Gather and implement student feedback to improve your course
Refine your offer and marketing strategy based on real data
Explore various proven launch strategies that are working right now (webinars, challenges, live series, etc.)
Learn how to choose the right launch method for your personality and audience
Celebrate your achievements and reflect on your journey
Create a roadmap for scaling your course business moving forward
Learn how to leverage your first course to build a suite of profitable (and even high-ticket) offers
So here’s what you get complimentary access to, just because you’re enroling:
Course creation can quickly get lonely and imposter syndrome sets in faster than you can blink.
That’s why we need access to supportive coaches and people on the same journey – so we can ask questions, share wins, and get encouragement along the way.
I can already tell you that the value of this community is going to be priceless because it’s always been that way for me when we create community.
The support you’ll get from me and my team, and from your fellow aspiring course creators cheering you on? It’s unmatched.
Don't have a tonne of time to create all the marketing materials? No problem.
You’ll get plug-and-play templates you can use to create a new page and emails to sell your course if you decide you need them – saving you hours of writing and guesswork.
Don't feel like you have an audience to sell your course to? Well, I guarantee that you do, but I’m also going to give you this guide from my personal ads manager.
He’ll show you how to set up effective lead generation ads, step by step so you build your list of potential students quickly and efficiently, without wasting money on ads.
Feeling overwhelmed on where to start with creating your course?
Not to worry. You'll walk away with a comprehensive tracker that breaks down your entire course creation journey into manageable steps, keeping you focused on taking action instead of trying to figure out you next move and staying overwhelmed.
I talk to so many aspiring course creators who know they need to launch their course, but they don’t know how. So let me make it easy:
With this bonus, you'll walk away with in-depth training on various launch strategies tailored to different personality types and business models, helping you choose the perfect approach for your course once you’re ready to scale your results.
The tech gets to be a lot very quickly when you’re diving into online course creation.
If you’re not tech-savvy, this is for you. I’ll give you a curated list of user-friendly tools for course creation, from recording software to platforms, simplifying the tech side of your course and helping you pick the best one for your budget and level of tech skills.
Your 6-Figure Course Roadmap (Value: £497)
Once you complete Course Creator Club and you’re ready to expand your online course business, this bonus will help.
I’ll personally take a look at your funnel and map out what your best next steps could be to expand your online course pathways all the way up to £100,000+.
>> enrol with the same email you attended the summit with to claim this bonus
If you don't know how to price my course for profit, I’ve got ya.
I’ll give you a proven framework for pricing your course to attract the right students and maximise your profit so you can begin to build true financial stability.
Ready to grab your spot inside Course Creator Club with these bonuses?
one time
6 monthly payments
Course Creator Club is for 1:1 service-based entrepreneurs who are:
And of course, if you are:
Who Course Creator Club is not for:
A: Absolutely! Course Creator Club is designed with a tech-light approach. We'll guide you through the essential tech setup without overwhelming you, and provide a Tech Tool Cheat Sheet to simplify the process.
A: Yes! You don't need a massive audience to succeed. We'll show you how to leverage your existing network (online or offline) and use targeted strategies to attract your ideal students.
A: Plan for about 2 hours of homework per week to get the most out of the programme. This includes watching lessons, completing assignments, and implementing what you learn.
A: Definitely! We dedicate an entire module to helping you identify your MVP course idea. You'll learn how to leverage your unique expertise to create a course that sells.
A: While certifications like AET can be valuable, they're not necessary to start creating and selling most online courses. Your real-world experience and expertise are what matter most and you can get paid ASAP – even if you do decide to pursue your AET.
A: Our goal is to help you sell out your first Alpha Launch within the 90-day programme. However, results can vary based on your niche, effort, and implementation of the strategies taught. I made a handful of sales from my own MVP course when I first opened enrolment, and have gone on to generate over half a million pounds of revenue from that one course - we're here to play the long game!
A: Don't worry! You have lifetime access to the course materials, so you can go at your own pace. Plus, you'l have 3+ months of access to our supportive community and co-working sessions, where we'll help keep you on track.
A: We're confident that Course Creator Club delivers heaps of value, but only if you implement it. We have a 14 day 'try it, implement it, love it' guarantee. This guarantee doesn't cover 'changes of mind' or 'buyers remorse', so please only enrol if you're prepared to commit to the programme and do the work required. If you're already thinking about how to get out, before you've even stepped in, then this isn't the programme for you.
A: Absolutely! Course Creator Club covers everything from idea generation to getting consistent sales for your course. You'll learn proven launch and marketing strategies to boost your existing course sales. I've never met a course creator who couldn't refine their offer or curriculum, so come and dive in even if you've got something out there already.
A: Course Creator Club focuses on implementation over theory. I don't want you to end the 90 days saying, 'I know so much', I want you to leave with a list of tangible actions that you've implemented and gotten results from.
We guide you through creating a Minimum Viable Product (MVP) course and getting your first sales, rather than getting stuck in perfectionism. Plus, our tech-light approach and focus on pre-selling sets us apart from many other programmes.
A: Every Monday at 2-3.30pm BST, I'll be teaching live, with actionable next steps and plenty of time for Q&A and putting everything into practice for your specific context.
A: You can ask Maddi directly on 90 days Q&A's, and you can post any questions you have into our super supportive, get-unstuck-quick, online CCC forum.
You should never feel like you can’t move forward inside of CCC, all we ask is that you ask for help when you need it!
A: You can join as many live sessions as you can attend, and they'll all be recorded and uploaded straight into your online CCC portal for you to re-watch or get caught up on.
You'll also find your worksheets for each week inside of the portal every Sunday, to have ready for our live sessions.
A: You can either pay in full, or split your payment into 6 instalments. If you pay in full, the full price will be collected as soon as you enrol.
If you choose a payment plan, the first will be collected as soon as you enrol. The second payment will be automatically collected one month later, and then monthly after that, the next payments will automatically be collected until your payment plan is complete. Please note, the Pay in 6 option is not a 'monthly membership', you're agreeing to all 6 payments (take a peek at the terms when you sign up for all of the T&S'c).
Still have questions? Feel free to reach out to our team at support@maddicook.com. We're here to help you determine if Course Creator Club is the right fit for your goals!
Let me say this upfront....
Course Creator Club is the most actionable, results-oriented programme for 1:1 service pros who are excited and committed to education and an online course.
Our community is filled with helpful, motivated and super-supportive members who are working smarter, not harder. When you join, you will be a part of this special group.
If you don't love it, send me the work you've done, and I'll send you a refund.
The reason I ask you to send me your work, is because I know if you implement what I teach, you will get results.
However, if you’re thinking of enroling without putting in the graft, we both know you won’t make any progress.
I’m not interested in spending energy supporting people who are looking for a 'silver bullet'… and hopefully this isn’t you.
Our community will be made up of people who take their business seriously.
People who understand the value of working on their business, and what that means for their long-term success.
These are the people I know will succeed with CCC – those who are committed to doing the work and building a thriving business.
That’s why I want you to go through the programme for 14 days, implement what I teach, and begin experiencing the benefits. CCC is the most actionable system for creating your first online course sales… and I can’t wait to help you do the same.
I’ve been speaking to so many of you who have goals to launch education, or you've already started, but you are sitting completely fucking overwhelmed with the tech, the platforms, the giant launch strategy…
…thinking “I have to make this course with everything I've ever learned about my craft. It has to be for beginners, and it has to get them all the way up to an advanced level. How much do I charge for it? How am I going to deliver it? How do I fit this into my life? What certifications do I need to be able to deliver it?”
You're worrying about the wrong thing, love.
And you will never, ever get it done because it's so overwhelming.
I know this because I thought my only route was to write my own manual, which took me 4 years, by the way, because I was so scared of getting it wrong, and obsessively putting everything I possibly could, into it.
And for those who’ve already started, you're spending so much time writing these manuals, exactly as I did, to then get your insurance, get your certification, and then go,
“Oh, I'm just going to put it out in the world,” but then you get nothing.
Maybe a couple of students come through, but otherwise? Crickets.
Then you're really really disheartened – I’m speaking from personal experience as well:
You put your blood, sweat and tears for years into this also while trying to balance behind the chair client work and maybe being a parent or, taking care of family…and it feels discouraging to see that you did all of that for crickets.
Let me tell you now – before you take 1 more step (whether you’ve already done something or you haven’t started and it’s all just a lightbulb in your brain at this point):
You do not need to do any of that.
Period.
You just need to get shit done.
You need to find your MVP course, the one thing to get your students into your world and getting results from you, so you can validate your idea – and get paid to do it.
Please do not be fucking about, writing 12 months of manuals, curriculum and social media content.
There’s a better way, and this is why I’m creating CCC: to show you how.
Get started, get paid to validate your idea first, get results for your first handful of students, and then scale, iterate and reiterate, growing the business that way.
Should you choose to accept my invitation to join us inside CCC, I personally guarantee that these next 90 days will change the way you see yourself, and your business, forever.
I look forward to meeting you personally inside of Course Creator Club.
Always in your corner,
Maddi x