Ā£50m+ in additional profit generated through The Pricing Calculator and back where it belongs ā in Bossesā pockets.
Trusted by 6,300+ hair, beauty and wellness Bosses across 28 countries.
The Pricing Calculator
The calculator does your numbers, the course explains them, and the community helps you stick to them. Join 6,300+ Bosses who now cover their costs, pay themselves properly and make a tidy profit.
Hair, beauty and wellness professionals call it a f*cking miracle. We call it
Knowing you're undercharging isn't the same as knowing what to charge.
From Ā£97/year or Ā£247 lifetime access
To my "I'll-just-knock-off-a-fiver" pricers.
To my fully booked, fully skint luvvies.
To my mates-rates magnets, with a discount reflex stronger than the energetic pull of a thousand suns. To the don't-ask-me-I-just-work-here crowd.
To anyone who's ever sent their price list with an apology, scribbled monthly takings in a Pukka notepad you keep in your bag, or skipped a holiday because the only place in budget would absolutely Costa-your-soul.
If you're here with a service menu longer than a roll of hair foil, taking a loss on every new treatment you book...
An open letter to my "sounds about right" pricers...
Hi š
I see you. And it's alright.
Because all of this? āš»āš½āš¾
It's fixable.
It's figure-out-able.
It's reversible.
And it starts with your numbers.
Whether You're...
Just starting out, and determined to price like a professional from day one
A salon owner, chair renter, mobile, or working from home...
In the business of hair, beauty, aesthetics, SPMU, or even dog grooming!
Decades into the industry and still pricing in line with the salon down the road
Warning: your bank balance is about to get a glow-up
The kind that lets you plan growth, take time off, increase wages, reward your team (or reward yourself), and finally run your business like a CEO.
From doubling your holiday allowance to funding a salon revamp, or simply having extra cash left each month. These are real results from calculated clarity.
No guilt. No panic. No stream of sorrys. Just Rockstar clients who value quality - because quality pricing attracts quality clients.
Enter your numbers, click once and instantly see the exact prices you should be charging.
Side effects may include sudden confidence, fewer late nights, and a less frantic relationship with your bank app.
By the end of this you'll have:
Put your prices up properly.
Found money you didn't know you had.
Un-fuck-with-able confidence to raise your rates.
Real financial visibility.
Omg but what will your regulars say?!
Here's what happened when Alison raised her prices after using the Pricing Calculator. Instead of complaints, she got messages like these:
š§” Thanks for the update. Still brilliant value! xx
š§” Iāll pay whatever it is and then some. You should have put your prices up before now, love. youāre quality.
š§” I would pay anything for your nails xx
š§” Could I book for nails next week as well if youāve got a free spot? x
Turns out good clients handle price increases just fine.
Liz - Hair Salon Owner
- I was making up my prices (guessing them).
- Working out my product costs took forever, I had to go through emails and look up so much stuff
- Some of my services were actually costing me money to do! (aka operating at a loss)
Ashley - Hairdresser
"I took home Ā£20,000 more the first year of using the calculator...it changed my life."
These aren't testimonials. They're full-on financial turnarounds.
- Always been a busy salon but I wasn't seeing my efforts and my staffs efforts reflecting in the bank at the end of the month.
- Accountant said I just need to cut back and pay my staff less!
- We couldn't grow/expand, not enough hours in the day.
- I don't want to work more, I have 2 children and 3 stepchildren.
āIāve been in business for 16 years and only wish Iād had this sooner!ā
ā
Before the Pricing Calculator:
After running the numbers:
- Working at a comfortable pace (one client at a time) instead of running around like a headless chicken!
- Increased turnover by Ā£8,000 in a single month
And now:
I'm confident, have the tools and a clear view on how many hours I personally need to work to achieve my financial goals and how many staff I can afford.
Before the Pricing Calculator:
After running the numbers:
And now:
- Increased prices the same day I saw the calculator results
- Took home Ā£20,000 more in first year alone
- Built confidence in business and finance decisions
- Now reviews and updates numbers quarterly
I was able to take my son on our dream holiday to Florida last year and go to Disneyworld - something I had longed to do since I was a young child. Just amazing!
I estimate I've made Ā£80, 000 in profit since using and implementing the calculator.
What's inside The Pricing Calculator?
Everything you need to stop guessing, start profiting and finally feel in control of your business finances.
You'll also get access to The Complete Pricing Course with step-by-step instructional support to help squeeze every last pound of value out of your Calculator, plus monthly Profit Power hours, and access to our 2,700+ strong community of number-crunching Bosses.
What can The Pricing Calculator actually do?
ā
Factor in tax properly so the income goal you set is money you GET
ā
Show exactly what you make on every treatment and pinpoint whatās losing money
ā
Instantly see the gap between what you charge and the correct price for your biz
Weāve also upgraded it with:
ā
Automatic price round-up (because no one wants to charge Ā£54.72 for a haircut)
ā
Built-in service descriptions - you can add your own or use our AI tool to generate them in 3 different tones to match your brand voice
ā
Smart reporting dashboard with down-to-the-shelf visibility on what products make you money and whatās gathering dust
ā
Profit Power Score - with clear next steps to maximise your profitability
ā
Results tracker - so you can see your price increases working in real time
(A very honest comparison)
Start charging properly this week.
What makes The Pricing Calculator different?
Other Pricing Calculators
The Pricing Calculator
Give you a breakeven number, and leave you to figure out the rest
Tells you to "charge your worth" *screams internally*
Ignores VAT/sales tax until it bites you in the bum
Assumes every client, service and day is identical
No support once youāve paid up and got access
Fragile spreadsheets where one wrong cell breaks everything (and sets off a nuclear sequence somewhere), you need a degree in Excel just to run it.
One-size-fits-all formula that ignores salon reality
Provides exact price you need to charge for every single service, PLUS the psychology, scripts, and strategy to actually charge it
Tells you the actual fucking number based on your actual fucking business
VAT tools built in from day one, so youāre never caught short
Teaches you to price strategically for capacity, not just profit
Monthly live coaching with me on our Pricing Power Hours, and a supportive AF community of other users whoāve been there, done that, got the bag
A smart app that updates every price in seconds, when your overheads and stock prices change, or you wanna see how a cheeky payrise would impact your prices
Personalised to YOUR business model, goals and how you actually work day-to-day
And "different" isn't just a cute word we throw around.
There's a framework behind this difference. Because pricing isn't just maths. It's mindset, strategy, and having the bottle to follow through and do the damn thing! (Also, I've got ADHD, so trust me when I say: breaking this down properly matters.)
That's exactly what The PRICE Pathwayā¢ does.
P - Psychology
R - Research
I - Implement
C - Communicate
E - Evaluate
A step-by-step system that takes you from "I think I'm undercharging but don't know what to do" to "I know my numbers, trust my prices, and I'm not apologising for them anymore."
The PRICE Pathwayā¢
The only C-words we shout around here:
Kindle a bonfire for that notebook, pet. You wonāt need that anymore. Youāve got your own personalised pricing calculator app that calculates every price, cost, wage, and profit for you.
Calculator
A super simple, 11-module pricing course with step-by-step modules to squeeze every last penny outta your investment and maximise the profit you make.
Course
2,700+ number-crunching Bosses in your corner, in an active online support community where good craic means calculator tips, wins, troubleshooting and endless motivation to stop undercharging.
Community
Every month, you get a Profit Power Hour live with Maddi. Thatās 60 minutes to chat pricing, plan increases, share wins or just chat growth with likeminded Bosses.
Calls
Not bad for a Ā£97 calculator, eh?
Dream holidays booked. Staff pay rises funded. First homes bought. Extra days off every week. All from fixing their prices.
I invested in your price calculator and set my new pricing as of 1st April. (The first time Iāve had a price increase since I opened!).Not only have I increased the number of clients, but Iāve hit my highest revenue of all time
- Beth A
I've just had my BEST MONTH TO DATE, EVER!!
I only do 4 days and work on about 3-4 clients a day one to oneā¦haircuts can be Ā£100 and colour work between Ā£200-Ā£500 Iām living my salon dream life ššš
- Holly, Curl Specialist & Educator
Iām reducing my days AGAIN because Iām earning enough to do so!
I canāt recommend your calculator enoughā¦Iāve got an incredible clientele I want to look afterā¦Iām booked up 3 months ahead
- Rachel L
Iāve dropped a WHOLE day a week and DOUBLED my holiday allowanceā¦
When I got the calculator I put I want to make Ā£50,000 before tax as my annual income. I started my business as self-employed in October 2021. In April, it was 6 months of my self employment. I made almost Ā£30,000 before tax. Which is sooooo good and insane...And all that thanks to you!
- Anna, Freelance Hairdresser
...in half of the time I had set for my annual income I made more than half of my goal!
within 24 months I had done 4 price increases to get my prices to where they needed to be. It certainly was an eye opener as to how little I was charging and there was me thinking I was priced ok lol!!!!! My pedicures, for example, I was undercharging by 20ā¬ . I was actually making a loss every time I did a mobile pedicure service. Game changer.
- Monica, Hairdresser & Nail Tech
Honestly the best money Iāve ever spent. So worth itā¦
...thanks to your masterclass and pricing calculator. Which means I only work 4 days a week, no weekends and donāt feel guilty for taking a week off during school holidays!
- Kelly, PMU Artist
...From taking Ā£400 a week 3.5 years ago (which was great for me!) to roughly Ā£600/Ā£750 a day
Get the financial education you should've had from day one.
But it's never too late to start paying yourself properly.
Pay just Ā£97 (inc. VAT) for a full year of access to the Pricing Calculator and course.
Keep it as long as you need it, with the option to cancel at anytime.
Ā£97
annual subscription
Yearly Subscription
Make a one-off payment of Ā£247 (inc. VAT) and keep lifetime access to the Pricing Calculator and course. No renewals needed.
Ā£247
one time payment
Lifetime Access
Nobody teaches us this at beauty school. No one hands over our qualifications with a guide on "how to charge enough to live on", and most bosses never explain profit margins before we go self-employed.
Best Value
Works worldwide: used by Bosses in 28 countries and multiple currencies.
The Cash Injection Bookings Booster (Worth Ā£199)
Spend some. Make it back. That's what we do around here.
Because you watched the masterclass, youāve unlocked a watch-only bonus, available for the next 48 hours.
Think of it like snapping an XXL pro diffuser to your hairdryer, only instead of lifting your roots, itās lifting your takings.
Follow the steps inside, and you could bring in fresh bookings and fast cash in under an hour, without touching your prices.
Bosses have already locked in hundreds of pounds in extra bookings using this, so youāre not just fixing your prices, youāre putting money back in the bank from day one.
Instant access when you join today.
Inside Best Year Yet, Iāll help you:
Plan your Best Year Yet, live with Maddi
To celebrate the relaunch of The Pricing Calculator (previously Boss Your Profits), youāll also get access to a live planning session designed to turn your new numbers into the kind of year that makes you want to scream, throw up, cry and text everyone you know, because itās that good.
- Decide which services to drop, keep or double down on
- Plan time off, self-care, and a sustainable income
- Set clear priorities for your next 12 months in business
- Reflect on your business so far, what works, and the patterns that predict success for you
The Live session runs on Monday, 6th April at 7pm, included free when you get The Profit Calculator before March 29th, 8 pm.
Frequently Asked Questions
How does this course work?
You'll get your very own pricing calculator, to give you the EXACT numbers you need to know, tailored to your own situation and goals.
You'll get access to an online video course, where I'll talk you through each step in detail, so you know exactly what to do - every step of the way!
You'll even get invited to join our members-only Facebook group, which is full of other Bosses who've used the calculator and implemented their new prices.
Welcome to the best biz life!
Is the calculator easy to use?
There are in-depth video courses on your online portal to hold your hand each step of the way.
Can I update it as my prices need to change?
So you can just log back in when you need to tweak your pricing and everything will be there for you, ready and waiting - No need to painstakingly re-calculate every individual price.
Simply adjust anything that's changed, and watch your prices re-calculate instantly - easy as pie!
Will this work for me?
Over 6,350 other Bosses have used this programme to charge what they deserve, and I'd love for you to join 'em!
How long do I have to complete the course?
I'll walk you through everything you need on the course, and we have an exclusive online support group where you can find tonnes of helpful info, support and motivation from Bosses who've walked the path ahead of you.
Can I use The Pricing Calculator outside the UK?
Where can I go if I need help?
You can also always email me at clients@maddicook.com if you need anything.
Maddi x
I personally cannot wait to guide you with your BRAND new,
perfect pricing.
If you're a freelancer, a salon owner or just starting out, you owe it to yourself to take the plunge to see what your life looks like on the other side of perfect pricing.
To experience first hand the time, lifestyle and financial freedom that it provides - and to take real, tangible steps to sharing your skills and expertise with clients who respect and value what you do.
Should you choose to accept my invitation, I personally guarantee that this program will be completely and utterly life changing for you and your family.
I look forward to meeting you personally inside The Pricing Calculator.