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6 Weeks to Get Off the Booking Rollercoaster
CONSISTENTLY Attract, Convert & Retain Rockstar Clients, in just half the time.
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Clients who trust and respect you, love what you do, and pay you top brass for it (without having to spend hours on socials, or learning the latest TikTok trends).
The only coaching program of its kind that teaches you how to use sales psychology, to create magnetic marketing that attracts, converts and retains Rockstar Clients.
Introducing
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I'll teach you how to:
leverage your competitive advantage, so you can lean into your immense value and command a higher price point, regardless of whether you work from home, mobile, rent a space, or own a salon... or you work in a low-income or high competition area.
And best of all? I'll teach you my less-is-more marketing strategies so you can do it all in just half the time.
Program, Let's Talk About Who This is Really For...
Before I Tell You All About This Life-Changing
You're a hair and beauty business owner, who's diary has got more white space than you want and it leaves a lot to be desired.
One week you're booked solid, the next it's dead, and getting bums on seats (and keeping them) feels like an uphill struggle, and you're ready to throw in the towel.
It feels like a rollercoaster, one week is good but the next is full of white space. You crave consistency, wishing you could feel financially secure and know that your diary is full of reliable Rockstar Clients.
You've tried everything - offering deals, posting in local Facebook groups, refer a friend schemes, loyalty cards, posting every day on social media, taking courses to brush up your technical skills, leaflet drops, and bringing out new 'high ticket' services, but none of it seems to be working.
You're stuck in feast or famine mode and it definitely doesn't feel like this is what you signed up for. But this is all you've ever done, so you don't want to give up on your dream.
Your friends and family don't get it, they think you should be grateful you get to set your hours and be in control...
But it feels more like the business is controlling you.And remember, Boss - you can do anything, but you can’t do everything.
I'm here to tell you that not only do you deserve a business that feels safe, consistent and reliable, but it's easier than you think.
I'll show you how...
You're determined to make something of your business, and finally reap the rewards for all your hard graft, but you're feeling defeated, and wondering, 'is it time to look for something else?'
But you've seen that other people are packed to the rafters, for months in advance, and even have waiting lists after multiple price increases.
You wonder what they know that you don't. Can you even get there? Or are you destined to struggle through self-employment?
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A freelancer who's working from home, mobile, or renting a space and ready to step up and set yourself apart from your competition, you know you're capable of so much more, but you just need more consistency in your bookings.
Whether you're...
A salon owner who's struggling to fill the diaries of your team. You're the busiest behind the chair, but it's time to step back and sustainably scale your business.
You're in the right place, and I'm going to tell you exactly why ELEVATE will give you the tools, inspiration, and unparalleled support on your journey to growing the business you've been dreaming of.
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By The End of The 6 Weeks, You Will...
JOIN ELEVATE
Reset your marketing strategies:
Have a crystal clear connection to your Rockstar Client:
Become a pro at sales and buyer psychology:
Command a higher price point that aligns with your Rockstar Clients:
Strategically boost bookings
Discover tools to lock in advanced bookings and re-bookings:
Do it all in half the time:
Here's what past clients have said about ELEVATE...
I am loving your teaching style Maddi, in that you’re really getting us to think for ourselves instead of just telling us what to do.
The amount of consultations I’ve had booked in is insane and I’ve not even had any messages from them prior to this, they end up coming and saying that they went through all my Instagram and their questions had been answered!!
Over the moon thanks so much Maddi. Can’t wait to see what is next week.
Wow, what a week 5. Great modules. I’ve added a welcome video for new followers and a checklist to try and ward off unrockstar clients!
I can book a holiday though with the extra income I’ve already had because of this course!
Thank you everyone. I love this community so much!
Maddi Cook you’re changing my life! 😁😁😁
2.8 MILLION ACCOUNTS REACHED!
I'M MADDI Cook
Who's Behind ELEVATE?
The program is designed and led by me, Maddi Cook.
Howdy Boss!
Instead, I teach you how to think, alongside my proven and repeatable strategies, so you can leave ELEVATE with a new set of tools and thought processes that you can apply 'in real life', again and again.
Business can - and should - be fun and easy, and I'll show you how!
I've helped thousands of hair and beauty Bosses, by sharing my tried and tested growth strategies, which are practical, easy-to-implement, ADHD-friendly and authentic, without the corporate jargon.
My style of teaching is a little different, I'm not here to spoon feed you with what to do, so you leave the program feeling like the rug has been pulled and you don't know what to do next...
I'm the 6ft tattooed, Northerner coach behind Boss Your Salon, and I'm on a mission is to elevate the industry I've been proud to be a part of since I was just 21.
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Since 2020, I've supported over 6,300 Bosses within my growth programs, to grow their businesses with easy-to-implement actions and tools.
I've refined and distilled this process down to a few key strategies, that will have the greatest impact on maximising profits, and minimising stress.
I'm a firm believer in less is more and making things as easy as possible behind the scenes, so you can focus on doing what you do best - sharing your gift with high value, Rockstar Clients.
This is NOT just a bunch of random content, thrown together to pad out your online learning portal. I have intentionally designed this learning experience for you to get maximum results.
When you apply the strategies I outline in the program, you’ll shift from feast or famine mode, to sustainably scaling.
Your curriculum will be delivered over 6 weeks, plus a library of bonus worksheets and resources to help you develop the skills to grow your business without burnout.
What You'll Learn...
When you join, you'll get:
ELEVATE
A total of £1997 in value for only £888
6 Week Coaching Program
We do this to protect your time, attention and focus - While sparing you from the overwhelm that stops most business owners in their tracks.
Including 6 Weeks of Curriculum Lessons - Get my proven, game-changing modules which teach you you EXACTLY how to transform your business into a Rockstar Magnet that generates maximum profits, without having to hustle on socials, or keep up to date with never-ending 'trends'.
Your weekly classes will be available from 8am each Monday (so you can watch it in your own time) - So you've got ample time to dive into the lessons and implement everything you've learned into your own business, before moving onto the next.
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Plus These Bonuses
To Help You Keep Momentum During Your Time in ELEVATE...
THE BONUSES
How about I give you 30 days of content ideas?
This way, you can actively apply what you're learning inside Elevate and cut down on the time you're wasting on socials.
Get really good at this, and you'll be spending as little as 15 min a day on social media!
30 Days of Content Ideas
(Value: £997)
- 6 MONTHS of access to the ELEVATE Facebook Group so you can connect with other Bosses who 'get' the journey, and are here to help you cross the finish line
- Weekly accountability check-ins for 6 weeks to keep you moving forward and implementing what you learn
- Support from 'Group Experts': Bosses who've already been through the ELEVATE curriculum, who have been there and done that, and can lend their invaluable perspective when you need some motivation, encouragement, or peer support to get unstuck)
An Active and Highly Supportive Community
(Value: Priceless)
Join me every month and get answers to your questions, as well as hot seat coaching to get you unstuck.
- 6 Live Q&A sessions
- See all question/discussion threads for each module, all in one place
- Still got a question that hasn't been covered? Simply pop it into the your members-only support group, and Maddi and her ELEVATE Group Experts have got you covered!
6 Monthly Live Q&A Sessions With Maddi
(£1597 Value)
How about I give you the prompts to make ChatGPT sound like you, show you how you can use it with your industry, and actually help you use ChatGPT to accelerate your results in your marketing? Sounds good?
This way, you can use this Prompt Catalogue as your cheat code, those CBA days – you can lean on this!
The Industry ChatGPT Prompt Catalogue
(Value: £297)
The Boss Swipe Files
(Value: £297)
Want to get more of your current clients to recommend your services to their friends and family?
The Word of Mouth Marketing Workshop is designed to give you a simple framework to get more results from your word of mouth marketing efforts.
Typically, word of mouth can feel unreliable, you never know when someone will refer you or what they’ll say, right?
But with this workshop, you’ll have a clear plan for reliable results and more consistent bookings from word-of-mouth marketing
Word of Mouth Marketing Workshop
(Value: £97)
That’s why I’m going to give you the step by step guide to get started on creating a brand that your Rockstar Clients will love and you’ll be proud to share online.
You’re going to see some examples with a step by step breakdown of how and why that brand could work, and then be able to start working on your own brand that Rockstar Clients will love!
Brand Like a Boss Workbook
(Value: £97)
Are you making your money work for you?
Do you wish you knew more about what you can and can’t put through your business?
Join accountant, Lorraine Ellison, and wealth manager and financial planner, Natalie Turner, as they help you to protect yourself and your business, and maximise your bottom line.
'Future-Proof Your Finances' Expert Session Bundle
(Value: £699)
- What booking system to use
- What steps they need to take to make sure it works
- How to get potential clients to use their booking system (instead of going back and forth for hours and days in the DMs)
So I want to give you the ultimate guide to implementing and making the most of your booking system – so your clients and potential clients actually use it, you save tons of time, and you never miss a potential appointment because your booking system works for you 24/7!
Booking System Must-Haves
(Value: £197)
The only competition is yourself, and it’s time to achieve your personal best.
You’ll use this tracker throughout your time in ELEVATE, and beyond, so you can see the impact on your business in real-time.
Your Own Personal Success Tracker
(Value: £197)
You’ve seen these all over my IG stories, now you’ll get your very own to keep all of your ELEVATE work in one place.
ELEVATE Worksheets To Compound What You LearnBrand Like a Boss Workbook
(Value: £377)
With this eye-opening, easy-to-use calculator, you’ll see exactly where to focus your energy to give you the most bang for your buck, maximising your profits without maximising your workload.
'Boost Your Bottom Line' Calculator
(Value: £197)
Booked Out Bootcamp
7 Day Booked Out Bootcamp to to get some quick wins and kickstart your success.
(Value: £997)
BRAND NEW
The 7 Day Booked Out Bootcamp is perfect for you and you’ll get the best results if you’re booked 1 week and dead the next, you’ve got about 50% white space on average every month, and you want to fill your diary ASAP.
Expect simple, actionable, daily tasks that we’re gonna be completing right during our calls.
Bosses who participated in this bootcamp have generated OVER £30K in additional bookings!
This bootcamp will be a no-brainer, copy-paste strategy to get some quick wins and kickstart your success.
JOIN ELEVATE
I'd recommend scheduling 2-3 hours per week to work through the lesson and implement what you learn.
Each week's curriculum classes are around one hour.
How much time will I need to spend each week on the program?
Your Burning Questions Answered...
Every Monday at 8am for 6 weeks, you'll get access to each week's ELEVATE curriculum classes and the live Q&A session will come every month.
How is ELEVATE delivered?
Once you’ve watched each week’s curriculum classes, you can jump straight into the Facebook group and post any questions into our Q&A threads, where Maddi and her team of subject matter experts will be on hand to get you un-stuck, pronto.
You can also dive into the ‘guides’ section of the ELEVATE Facebook support group, where heaps of helpful posts and discussions have been categorised into their relevant weeks.
Still have something you wanna get clarity on? No problemo! You’ll be invited to our monthly live Q&A calls.
You should never feel like you can’t move forward inside of ELEVATE, all we ask is that you ask for help when you need it!
What support will I get if I get stuck?
Your 6 weekly curriculum classes will be uploaded into your online class portal at 8am each Monday, we'll send you an email too, with your link inside.
You'll also get access to our exclusive, members-only Facebook group. In the 'guides' section, you'll find heaps of relevant posts and threads for each week of the ELEVATE curriculum.
Where can I find my ELEVATE content?
After our 6 weeks together, you'll get complimentary access to both your Facebook support group, and online course portal for 6 months from your enrolment date.
Following that, you'll get the chance to stick around in our optional 'MOMENTUM' membership, where you'll continue to keep access to your ELEVATE classes and Q&A replays, for as long as you're a member.
How long do I have access to the program material?
You can either pay in full, or split your payment into 3 or 6 instalments. If you pay in full, the full price will be collected as soon as you enrol.
If you choose a payment plan, the first will be collected as soon as you enrol. The second payment will be automatically collected one month later, and then monthly after that, the next payments will automatically be collected until your payment plan is complete.
Please note, the split payment options is not a membership, you are committing to pay the full course cost over the period of 3 or 6 months. Please read the terms for more information.
What are my payment options?
Here's what past clients have said about ELEVATE...
This has been absolutely life-changing for me! I’ve loved every single minute.
I’ve faced the camera and posted on stories. Big shout out to you all and Maddi for all the sharing of things
Never looked forward to Monday’s so much!
Maddi just goes to show – a little thought behind each post instead of posting for the sake of it makes the biggest difference. Thank you!
Just completed this course and loved it.
Highly recommend to everyone wanting to improve sales and marketing, and gain the right clients!
Anyone else just so excited for tomorrow’s class?
I just cannot wait to learn more and elevate my business.
This has really opened up my mind. My pen couldn’t keep up with my brain!
At first couldn’t think of ideas but once I had one then they just spilled out, loved this week!
Loving Elevate!
Maddi if I hadn’t done the work with you I wouldn’t even consider setting up my own place. Now I’m like we have to do this!
I’m not interested in spending energy supporting people who are looking for a 'silver bullet'… and hopefully this isn’t you.
Our community of Bosses will be made up of people who take their business seriously.
Bosses who understand the value of working on their business, and what that means for their long-term success.
These are the people I know will succeed with ELEVATE. Bosses who are committed to doing the work and building a thriving business.
That’s why I want you to go through the program for 14 days, implement what I teach, and begin experiencing the benefits. ELEVATE is the most complete system for creating a profitable hair and beauty business… and I can’t wait to help you do the same.
(Read the full terms and conditions here)
ELEVATE is the most comprehensive, step-by-step implementation program for hair and beauty business owners who are excited and committed to leveraging sales psychology and leaning into their competitive advantage, to sustainably grow their business with respectful, reliable, Rockstar Clients.
Our community is filled with helpful, motivated and super-supportive members who are working smarter, not harder. When you join, you will be a part of this special group.
If you don't love it, send me the work you've done, and I'll send you a refund. The reason I ask you to send me your work, is because I know if you implement what I teach, you will get results.
14 Day Guarantee
Plus You'll Be Backed By a Risk-Free 14 Day Guarantee
ELEVATE iS
for everyone.
NOT
You're NOT currently on the booking rollercoaster, booked 1 week and dead the next
You’re not ready to drop the blame game and take radical responsibility for the future of your badass business
You think that 'hoping it will get better' is a viable strategy
You’re not open to receive the support of other Bosses like you - or cheer ‘em on
You think that change isn't possible, or that you've already tried everything
You aren't willing to put in some serious graft... and do things in a new way, to get new results
You're not ready to step out your comfort zone and challenge yourself
You're looking for a quick fix, a silver bullet or a get-rich-quick scheme
You're not committed to investing the time to implement what you learn in ELEVATE - Having the knowledge is great, but it won't move you won't move you forward without implementation
You're looking for a basic social media course. In fact, this isn't a social media course at all, this is about the strategy and psychology that goes into what you post, not the nuts and bolts of the platforms themselves
This program isn't for you if...
hard
Sometimes it'll feel
uncomfortable
Serious growth doesn't happen in your comfort zone, but I'm there to hold your hand - every step of the way.
Some of it will make you feel
ELEVATE is also proud to be inclusive of Bosses from all backgrounds, of all genders, if you think that sounds like 'woke BS', I'm probably not for you.
Just completed this course and loved it. Highly recommend to everyone wanting to improve sales and marketing, and gain the right clients!
Thank you everyone. I love this community so much!
I did it. I went live. Tried to put in what I’ve learnt over the past 3 weeks.
Over the moon thanks so much Maddi.
Can’t wait to see what is next week.
She is exactly the type of rockstar client I want to attract… week 1 module I had written down everything and I feel that this somehow manifested this lady to me!
This has been absolutely life-changing for me! I’ve loved every single minute.
Just when I thought I’d gone through my rough growth era… Enter Maddi!
How much does ELEVATE cost?
happy Boss Your Salon customers!
Choose to either pay in full, or split the cost into two payments, collected one month apart.
JOIN over 6,300
Need a more cash flow friendly option? Split your investment in 6.
The first payment will be collected as soon as you enrol, and then monthly after that, each payment will be automatically collected.
This payment plan is *NOT* a monthly membership. You are committing to paying all payments.
6 x £149
JOIN ELEVATE
Pay in 6
Prefer to pay in full?
Choose this option and the full program cost will be collected today.
£888
one time payment
JOIN ELEVATE
Pay in Full
Spread the cost by splitting your investment in 3.
The first payment will be collected as soon as you enrol, and the second payment will be automatically collected one month later, and third payment will automatically be collected in the following month.
This payment plan is *NOT* a monthly membership. You are committing to paying all payments.
3 x £297
JOIN ELEVATE
Pay in 3
To experience first hand the security, confidence and financial freedom that this program can provide - and take real, tangible steps to building the business you could only imagine, with more profit, and less stress, than ever before.
Should you choose to accept my invitation, I personally guarantee that these next 6 weeks will change the way you see yourself, and your business, forever.
I look forward to meeting you personally inside of ELEVATE.
to guide you
I've experienced first hand what it feels like to transition from being overwhelmed and burnt out, to working less and earning more, surrounded by Rockstar Clients who respect and value my time and expertise.
More than anything else, I want to share that with you today.
If you're a business owner in the hair and beauty industry, you owe it to yourself to at least take a risk-free plunge to see what your new life as an ELEVATE looks like.
Always in your corner,
Maddi x
Learning the business side of running a salon has literally transformed my life.
I personally cannot wait
over these next 6 weeks...
happy Boss Your Salon customers!
JOIN over 6,300
Need a more cash flow friendly option? Split your investment in 6.
The first payment will be collected as soon as you enrol, and then monthly after that, each payment will be automatically collected.
This payment plan is *NOT* a monthly membership. You are committing to paying all payments.
6 x £149
JOIN ELEVATE
Pay in 6
Prefer to pay in full?
Choose this option and the full program cost will be collected today.
£888
one time payment
JOIN ELEVATE
Pay in Full
Spread the cost by splitting your investment in 3.
The first payment will be collected as soon as you enrol, and the second payment will be automatically collected one month later, and third payment will automatically be collected in the following month.
This payment plan is *NOT* a monthly membership. You are committing to paying all payments.
3 x £297
JOIN ELEVATE
Pay in 3
Enrol in ELEVATE Today
I’m happier, more at peace than I’ve very been and most importantly work smarter, not harder.
"I did elevate last year and it changed my entire mindset around pricing for me and the kind of clients I’m happy and willing to have in my chair.
I was able to politely sack a few clients and make way for rockstar clients. It’s also helped me make changes in my business to make it for me and also my clients.
I’m happier, more at peace than I’ve very been and most importantly work smarter, not harder. And my revenue is healthy and ion the incline 🤩❤️ thanks Maddi! ❤️"
Sarah - Hairdresser (@hairygodmom)
JOURNEYS TO SUCCESS
I could tell Maddi wasn't here to mess around. Every module has empowered me to run my business the way that aligns with what feels good to me!
"Being an in-person service provider is a totally different game to having passive income streams, and most support in the online space caters to growing the latter. I joined Boss Your Profits as I have limited direct competitors, so felt clueless when the only benchmark was a corporate chain. The practical approach in bonus content spoke to me and I joined Elevate - I could tell Maddi wasn't here to mess around. Every module has empowered me to run my business the way that aligns with what feels good to me, showed how to attract the people I want to work with, makes me excited for the future, and do it all unapologetically and without a single reservation. Most importantly, the methodology is easily adaptable to a variety of situations, grounded in common sense and sticks with you for a lifetime, so you aren't taught to rely on a figurehead for the rest of your career.
You're also surrounded by a group of powerhouses who genuinely want others to succeed and cheer you on, and the vibe is so lighthearted and supportive. If you're relying on 2 year old forum threads to give you content schedules, struggling to feel like you're taken seriously in your industry, need a giant confidence boost or have a vision for where you'd like to be but need help clearing the path to get there, Boss Your Profits is the absolute minimum you CAN do for yourself and Elevate is what you SHOULD do."
Emily - Cat Groomer (@theemilyvon)
I jumped into the self employment pool completely head first and couldn’t swim. Maddi taught me to swim!
I am now pricing correctly, I know my worth, I am no longer scared to charge my worth.. I had the flakiest of clients & I had the gappiest diary however I am now 90% fully booked since doing elevate & all my clients are a reflection of me!! My clientele is elite now & I can see it improving more every day. If you are thinking about doing any of Maddi’s courses: then stop thinking and just do. Finding Maddi in 2020 saved me. I jumped into the self employment pool completely head first and couldn’t swim. Maddi taught me to swim! 👏🏼
Oh and I did the courses because I was lost, I had no clue what I was doing & i wanted to succeed x"
Courses I’ve done: Free pricing master class, boss your profits, Elevate, Money Summit.
LJ - Hairstylist (@neonmedusahair)
Kelly - Permanent Makeup Artist (@houseofbrowsbykmb)
Shannon - Tattoo Artist (@ginge_and_needles)
You taught me how to better price my services and time and also the confidence to charge my worth allowing me to have more freedom.
"Elevate - I did this to help drop a day and as promised, as always you delivered!! You taught me how to better price my services and time and also the confidence to charge my worth allowing me to have more freedom."
"I did Course Creator Club to help me think about what I wanted from my future. It’s really made me look into what I’m most interested in within my industry and how I can share my knowledge and experience to help others.
I’m a die hard Maddi fan for life!"
Tammy - Co-Working Salon Owner, Hairstylist & Educator
After completing Elevate I was able to establish myself as an expert and attract loyal rockstar clients!
"I have taken part in nearly all of Maddi’s courses! (Pricing Masterclass, Boss your Profits, Pricing Calculator & Elevate) Being a military wife and moving around frequently I found it difficult keep setting up my business every 2-3 years.
After completing Elevate I was able to establish myself as an expert and attract loyal rockstar clients! I have also gained so much confidence which has allowed me to create engaging content and stick to my policies as ‘this was my biggest downfall. Im so glad I found these courses as I have fallen back in love with running my business! 🤍"
Zoë - Brow, Lash & Skin Specialist (@thesnugdevon)
I went from barely making ends meet, to fully booked and doubling my income!
"I have had the pleasure of being a student of Maddi's in most capacities, from the free pricing masterclass, boss your profits, elevate and CCC.
I went from barely making ends meet, to fully booked and doubling my income, to now having a fully booked course and scaling beyond my wildest dreams. Thanks Maddi!"
Kat - Hairstylist & Educator (@hair_by_k.mac)
